About Us

American Attitudes/Say What? is a fashion-forward and innovative company, creating trend-driven wardrobe must-haves for the juniors’ and women’s contemporary markets.

Founded in 1998 and headquartered in New York City, American Attitudes designs and manufactures branded and private label garments for department stores, speciality retailers and online retailers worldwide. The company’s own brand, Say What, specializing in knitwear, wovens, activewear and dresses, has gained industry recognition for their seemingly effortless ability to mix fashion and affordability with unrivaled design and excellent execution.


Comprised of a sophisticated team with decade’s worth of knitwear experience, American Attitude’s provides creative design and development from concept to production with a flexible merchandising range and a final product to fit every girls style, budget and closet. We own our production facilities in Brooklyn, New York, and work closely with our factory partners in Shanghai, China to ensure superior quality and craftsmanship. Our constant research into the latest stitch techniques, yarns and design trends enable us to offer the best quality products for our clients. These ingredients have helped us create and maintain a strong appeal with retailers and consumers alike.